Privacy Policy

Data Protection

Thank you for visiting our website and for your interest in both our company as a whole and in our products. In this regard, we make sure to protect your privacy and we guarantee that your personal data will be protected by processing your personal data in compliance with the provisions under this Privacy Policy and in compliance with any other applicable data protection provisions.

As a general rule, you can visit our websites without the need to provide us with information about your identity. For the purpose of simply displaying our websites, the only thing you are obliged to do is to provide us with the data which your browser transfers to our servers (see the “Log Files” section). Any additional personal data relating to you will only be saved if you provide them on the websites on a voluntary basis or if you make use of certain website functions, such as making entries in our contact form or subscribing to our newsletter.

Purchase Orders, Customer Account

To be able to place purchase orders, you need to register with our web shop, for which purpose you must provide all the information which shows the asterisk (compulsory information). We will process such data only for the purpose of executing the relevant purchase order and for the purpose of communicating with you (sentence 1 of point (b) of Art. 6(1) GDPR). The provision of additional information might be helpful for processing your order, but you are under no obligation to do so (voluntary provision).

Through your user account, you can view your shopping cart for yourself, name and save it, whereby you provide the relevant information on a voluntary basis (point (a) of Art. 6(1) GDPR) and whereby you can also erase the data yourself at a later time. You have the possibility of having us erase either your user account as a whole or individual data thereof at any time by sending an e-mail to us by using the contact data indicated under the “Data Controller” section.

We make use of this data exclusively for the purposes we indicated; your personal data will in no case be transferred to third parties or to any other companies, except for those logistics service providers which we commission with delivering the ordered goods to you.

Moreover, you as a registered customer can send a price query for selected articles. To do this you  merely need to place the products in question in our "query cart" and send the query. A non-binding offer will then be sent to the contact details you have given. Data processing for this purpose takes place in the interests of customer service. (The legal basis is Art. 6 Clause 1 S. 1 lit. f GDPR). Your data is not further processed as part of the price query. After we have made the information available to you, we do not process this data further for the purposes of the price query.

Registration for the Cutting Data Calculator

To be able to make use of our “Cutting Data Calculator”, you must have your access to the tool activated by sending an e-mail to our Sales team at This email address is being protected from spambots. You need JavaScript enabled to view it., unless you have a customer account for our web shop.

Our Sales team will then provide you with the relevant access data based on which you can register for the Cutting Data Calculator. These data processing activities are based on point (a) of Art. 6(1) GDPR. Whenever you send a request to the contact data indicated under the “Data Controller” section, we will erase your personal data. No forwarding of the data to third parties will take place.

Newsletter and Contacting

In the case where you subscribe to our electronic newsletter, you also agree to your name and your e-mail address being stored for the purpose of sending the newsletter to you (sentence 1 of point (a) of Art. 6(1) GDPR). The data will in no case be disclosed to third parties. You have the possibility, at any time, to revoke your consent to the newsletter with effect for the future and, as a consequence, to cancel your subscription to the newsletter (information included in the newsletter).

It is possible for you to provide your personal data on our website for the purpose of contacting us, whereby only the data which shows an asterisk shall be considered compulsory data to be provided. You will always be required to indicate your postal address, your e-mail address and your telephone number because we reserve the right to provide answers to your queries either by letter or by electronic means/telephone.

The provision of additional information might be helpful for processing your query, but you are under no obligation to do so (voluntary provision). On the basis of your consent, your personal data will be used and stored exclusively for the purpose of processing your message (sentence 1 of point (a) of Art. 6(1) GDPR). The data will not be used for any other purposes and it will not be transferred to third parties, unless you expressly agree to this (consent).

In the case where you request us to deliver information materials to you by letter or by e-mail, you also consent to the storage and the use of your address data (in the case of delivery by letter) and/or your e-mail address (in the case of delivery by e-mail) to be able to actually deliver such information materials to you (sentence 1 of point (a) of Art. 6(1) GDPR). This data will be exclusively transferred to third parties we commissioned with delivering the materials to you; apart from that, your personal data will not be transferred.      


Cookies are very small text files used by internet websites which your browser stores on your computer and which can send certain information to us or, if applicable, to a third party.

Transient cookies are automatically deleted when you close your browser. These include, in particular, session cookies. These save a so-called “session ID”, by which various requests from your browser can be assigned to the overall session. This will allow your computer to be recognized if you return to our website. Session cookies are deleted as soon as you log out or close your browser.
Persistent cookies are automatically deleted after a set period of time, which may differ depending on the cookie.

You can delete cookies at any time in the security settings of your browser.
This information serves optimisation of our website and making it more comfortable for you to surf on our webpages. The legal basis for this manner of data processing is sentence 1 of point (f) of Art. 6(1) GDPR.

You have the possibility of setting your internet browser so that you will be informed if a web server intends to save a cookie on your system so that you can either accept or reject the relevant cookies.

Unlike transient cookies, these are not deleted automatically when you close your browser. However, you can also delete cookies at any time in the security settings of your browser.

Cookies which are absolutely necessary to provide a service which has been explicitly desired by the user (“necessary cookies”) are processed by us within the terms of our legitimate interests for providing and operating the website based on Art. 6(1) point (f) GDPR. We currently use the following cookies which are necessary for operating the website:

  • Name: JSESSIONID; Purpose: identifying the user’s session; Storage duration: until the end of the browser session.
  • Name: uuid; Purpose: identifying the user’s session; Storage duration: until the end of the browser session; Storage duration: permanent.

Further information on your end device is stored or accessed which is not absolutely necessary to provide a service which has been explicitly desired by the user. The storage of or access to this information only takes place if you give your consent to this. You will receive details about the type of information, purpose of processing, storage duration of the information as well as possible recipients of the data over the course of this privacy policy.

You can also set up your browser in such a way that these cookies are generally not accepted, or only certain cookies are stored or not stored. You can withdraw your issued consent to the processing of data by cookies at any time by deleting the corresponding cookies directly via your browser settings. You will find more information about this when you click on the help button of your browser. If all cookies are rejected by your browser, there is a possibility that not all functions of this website can be used.

Links to Social Media Platforms/Fan Pages

For the purpose of providing customers, partners or other interested parties with up-to-date information and of contacting them, we operate what is referred to as “fan pages” on the social networks referred to in the following in addition to our company website: Facebook, Instagram, LinkedIn, XING.

In this case, your personal data will be processed by the social media platform operator which also means that it is impossible to exclude the possibility that your personal data will be transferred to countries outside the European Union. It may be the case that the platform operator provides us with aggregated user data, but we have no access to personal data in the case where you only visit the relevant fan page.

Legal basis for such data processing is point (f) of Art. 6(1) GDPR. In the case where you gave some kind of consent in the form of an opt-in (“checking the box”, “activate the button”) or in any other form to obtain your consent, the legal basis of this is provided for under point (a) of Art. 6 (1) GDPR). It is possible to revoke a consent given at any time, with effect for the future and without the need to give any reasons for this towards the persons to whom you had originally granted your consent.

Since your personal data is processed by the platform operator, we recommend you to directly refer to the website operator when it comes to exercising the rights of access, rectification, erasure, data portability and objection to the data processing in relation to the visit to our fan pages. It goes without saying that we will assist you with exercising your rights in the case where this is necessary.
In addition to the above, it is possible that cookies will be placed on your device.

For more information on both the purpose and the legal basis concerning the use of cookies, please refer to the “Cookies” section in this Privacy Policy and/or the privacy policies of the relevant platform operators.     

Additional information can be found at the following links:



Whenever visitors access our websites, we collect and save the following information about their computer system: the IP address of your computer system; the access request of your browser; and the time of access. Apart from the above information, we save information on the status and the quantity of transferred data in relation to this access request, but also data regarding your browser and its version and operating system information.

We also record information about the website from which you accessed our website. In this regard, the IP address of your computer system will be stored only for the period during which you actually use our website and it will be immediately erased and/or anonymised based on shortening once you no longer use the websites.

All the other data will be stored for a limited period of time. We use such data for the purpose of operating our website, that is, in particular, for the purpose of identifying and removing any website errors, of determining website utilisation levels and for making any website adjustments or enhancements (legal basis: sentence 1 of point (f) of Art. 6(1) GDPR).        

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are stored on your computer and allow an analysis of your use of the website.

  • Name: _ga; Purpose: Analysing the website visits and optimising the website; Storage duration: 14 months
  • Name: _gid; Purpose: Differentiating users in terms of tracking by Google Analytics; Storage duration: 1 day

The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. In the case that IP anonymisation is activated on this website, however, your IP address is abbreviated in advance by Google within a member state of the European Union or in other states which are party to the agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and abbreviated there in exceptional cases. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports about the website activities and to provide other services related to the use of the website and of the internet to the website operator. The IP address transmitted from your browser for Google Analytics is not compiled with other Google data. You can prevent the storage of cookies through a corresponding setting in your browser software; however, we would like to point out that in this case, it may be possible that not all functions of this website can be used to their full extent. In addition, you can prevent the collection of the data generated by the cookie and which relates to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available via the following link [] or as an alternative, withdrawing your consent by clicking on the following link (opt-out cookie).  Google Analytics De-Activation by Placing Opt-Out Cookies Google Analytics De-Activation by Placing Opt-Out Cookies

This website uses Google Analytics with the “_anonymizeIp()” extension. This way, Google only processes an abbreviated IP address version for the purpose of excluding direct identifiability of individuals.
We use Google Analytics to analyse the use of our website and to make regular improvements to it. With the statistics that we obtain, we can improve our offering and make it more interesting for you as user. For the exceptional cases in which personal data is transferred to the USA, Google has agreed to comply with the EU-US Privacy Shield. The legal basis for the use of Google Analytics is sentence 1 of point (f) of Art. 6(1) GDPR.You can find more information about the data use by Google, settings and withdrawal options on Google’s website:


Analysis by WiredMinds

Our website uses counting pixel technology provided by WiredMinds GmbH ( to analyze visitor behavior. In connection with this, the IP address of the visitor is processed. The processing occurs only for the purpose of collecting company based information such as company name, for example. IP addresses of natural persons are excluded from any further processing by means of a whitelist. An IP address is not stored in LeadLab under any circumstances.

While processing data, it is our outmost interest to protect the rights of natural persons. Our interest in processing data is based on Article 6(1)(f) GDPR. At no time is it possible to draw conclusions from the collected data on an identifiable person.

WiredMinds GmbH uses this information to create anonymized usage profiles of the visit behavior on our website. Data obtained during this process is not used to personally identify visitors of our website.

Opt-Out Exclude from tracking

Embedded content from third parties (e.g. Google Maps)

If our website contains contents from third-party providers such as Google Maps, your IP address and the contents depicted under “logfiles” must be transmitted to the third party to make this content available and to display them in your browser. This serves to make the presentation of our website appealing.

The legal basis of this processing is Art. 6(1) point (f) GDPR. We have no influence over the data processing of the third-party provider. If you are logged into a user account with the third-party provider, the third-party provider can allocate your usage behaviour to your user account with them. The third-party provider may also store your data as a user profile and use this for the purposes of marketing, market research and/or the needs-based design of their website. You must direct any rights of withdrawal against the creation of this user profile to the third-party provider.

You can find more information about the purpose and scope of the data collection and processing by the third-party provider in their privacy policy. There, you can also find more information about your rights and settings options for protecting your privacy:

Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; Google is certified according to the EU-US Privacy Shield.

Revocation of Consents and Objection to Data Processing

If you have given us your consent, to data processing you can withdraw it at any time with effect for the future.

Insofar as we base the processing of your personal data on a balancing of interests, you can submit an objection to its processing. When exerting such right to object, we ask you to explain the reasons why we should not process your personal data as we do. In the case where you make a justified objection, we will check the facts and either discontinue the data processing, and/or adjust it, or specify to you our compelling legitimate grounds on the basis of which we shall continue the processing.

You may object to the processing of your personal data for the purposes of advertising and data analysis at any time.

You can send your revocation or your objection to the contact data indicated in the “Data Controller” section.        

Your Rights

With regard to your personal data, you have the following rights towards us:

  • right of access;
  • right to rectification or erasure;
  • right to the restriction of processing;
  • right of objection to the processing;
  • right to data portability.

You also have the right to submit complaints to data protection supervisory authorities concerning our processing of your personal data.


ZECHA Hartmetall-Werkzeugfabrikation GmbH, Benzstraße 2, D-75203 Königsbach-Stein, Tel. +49 7232 3022-0, This email address is being protected from spambots. You need JavaScript enabled to view it.

Data Protection Officer: This email address is being protected from spambots. You need JavaScript enabled to view it. or to our postal address by adding “Attn.: Data Protection Officer”